Market Research Intelligence

Why Ephor’ Market Research Intelligence?

Ephor Group’s approach is pragmatic, proven, and performance-oriented. Ephor serves agencies, software and technology, consultancies, and outsourcing providers and has led and invested in some of the most successful businesses in the Americas.

 

The benefits of this Market Research Intelligence (MRI) include:   

• Survey of the competitive landscape by region including growth plans, budgets, priorities, strategies and valuation criteria (contact us to see examples for your industry).

• Survey of the buyers including the intelligence mapping of their priorities, challenges, budgets, and current providers/tools and corresponding satisfaction.

One of Ephor’s goals is to provide timely information and insight about the financial health, market performance, and activity of the technology, service, and outsourcing industry segments that we cover for our partners.  

 

Marketing Research Intelligence Strategy Defined:

Market Research Intelligence	Benefit
Competitor Pricing Intelligence (Pricing, SLAs, T&C)	>> Helps you outsell the competition
Buyer Pricing-Demand Curve (Budget, Price-Value Perception, Price Elasticity)	>> Determine what buyers budgets are by region, industry, size or any other criteria.
Buyer Utility-Demand Curve (Priority & Satisfaction)	>> Determine what are the key drivers of dissatisfaction   Real-time intelligence routines are institutionalized which provide alerts to sales personnel, account mangers, and supervisors.
Buyer Lifecycle Map (Map early adopters, laggards and corresponding messaging/solution)	>> Handicap and rank buyers by their probability of buying
Client Utility-Demand Curve (Priority & Satisfaction)	>> Determine what makes clients happy and referanceable
Partner Mapping (value and scope)	>> Identify who is a partner, acquisition opportunity or threat?
Expansion Mapping (new market, product, or service)	>> Determine market needs and test your new solutions
Brand Ranking (position, attributes, value)	>> Understand how the market perceives you

 

Most companies have a handle on their financial and operating measurement and metrics. But what we have found is that companies that institutionalize real-time intelligence routines outperform the competition. 

 

Specifically,  firms that create the ongoing intelligence routines know which prospects and clients to target, and how best to adapt to the changing market and competitive landscape as well as understand which potential partners and acquisition targets exist. 

 

 

Market Research Intelligence will create a pipeline of both end-user prospects and partners based on highest probability (and ranked potential acquisition targets), and provide strategy validation (for example refined messaging and portfolio recommendations.

 

Email us at ephor[at]ephorgroup.com for a Market Research Intelligence (MRI) case study for your situation and/or industry.