Ephor Management Science - Our approach is based on the fundamental belief that strategy, implementation, operations, and execution go hand-in-hand.
Market Research Intelligence Mapping
Market Research Intelligence Mapping creates the detailed inventory of the current environment based on readily available information coupled with primary market research (surveys, win-loss, mystery shopping, etc).
Marketing Research Intelligence Mapping:
Intelligence Mapping Outcomes |
Forecast and budgets tied to solution and/or location specific, industry specific, and actual buyer intelligence. |
Handicap and ranking of prospective buyers. |
Assessment of partners by capabilities, customers, and key metrics. |
| Detailed competitive intelligence. |
Additional outcomes of Intelligence Mapping include:
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Buyer Personas
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Competitive win rates when you are priced higher, lower or similar to the competition
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Competitor pricing, cost structures, organizational design, strategy, etc.
- Discovery of new product opportunities
- Identify “poor reference” accounts for your business and your competitors
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Improved win rates versus a specific competitor
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Map of decision making process and decision making criteria by company
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Map of key decision makers, influencers, economic buyers, champions, partners, advisors, etc.
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Market sizing by location, solution, and/or industry
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Win-back opportunities (lost opportunities that show opportunity for win-back at a future date)
Contact us @ ephor[at]ephorgroup.com for a complimentary sample report for your industry.
