Market Research Intelligence

 

The segmentation of a market into subgroups in a way that optimizes the firm’s ability to profit from the fact that customers have different needs, priorities, and economic levers is the root cause for Market Research Intelligence.

 

Keep in mind the end goal is profitability, as this will help increase the actionability of the intelligence. At each step we ask “How can this help improve profits?”

Market Research Intelligence benefits:

• Avoid "Trial and Error" Management
• Use actionable real world data to fight legacy thinking
• Size markets, early adopters, test new solutions, markets, sales strategies, pricing, etc..

Market Research Intelligence is ideal for leaders who:

• Seek a pragmatic and proven method to develop and grow
• Prefer results over talk
• Have limited time and resources
• Want measurable near-term results that lay the foundation for constituency alignment

Marketing Research Intelligence Defined:

Legacy Management Thinking	Ephor's Management Science
Have the team create the budget and forecasts.	Use real-world and real-time intelligence and the team to create budgets.
Rely on sales people for revenue.	Leverage market research intelligence to focus sales on the highest probability opportunities and leverage partners to expand distribution.
Research is done haphazardly and/or relies on annual generic sources.	Real-time intelligence routines are institutionalized which provide alerts to executives, sales personnel, account mangers, and supervisors.
Expand into new locations by hiring personnel.	Expand through alternative distribution which reduces risk and enables optionality.

 

Read more:

• The benefits of Market Research Intelligence.
• Intelligece Routines
• Intelligence Mapping